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Senior Audience Manager

2 months ago


London, United Kingdom Trainline Full time

Job Description

Reporting to the Brand Director the Senior Audience Manager is responsible for defining and rolling out the marketing target audience for Trainline ensuring our customer is clearly defined and customer understanding is at the heart of what we do

Responsibilities

Responsible for defining the marketing target audience in all markets and aligning this with commercial product marketing and growth strategies

Establish measures provide insight and analytics that enable teams to accurately assess impact of plans and execution on these audiences

As a critical thinker continuously develop audience hypotheses with brand teams that enable development and improvement of propositions plans and creative ideas

Accountable for internal and external audience targeting tools and insights

Integrate on and off product audience targeting so that we understand the flow of our marketing effectiveness through product so that we are able to iterate message and plans

Embed research led insights: habit index momentum segmentation and geograph into our targeting and effectiveness reporting

Partner with commercial growth and finance to establish regular audience targeting reporting aligned to objectives

Qualifications

Experience working closely with product; ideally in ecommerce or travel

Confident working with both qualitative and quantitative insights and data

Strong stakeholder management skills at a senior level

Experience working with customer segmentation and embedding into a business

Experience influencing marketing and brand strategy

Experience working with multiple markets UK IT ES FR US