Senior Audience Executive

5 months ago

London, United Kingdom Publicis Imagine Full time

Job Description

Publicis Media is now looking for a new Senior Audience Executive to work on one of our latest and most exciting clients, Disney. This is an opportunity to work on a global disruptive brand, a real “people business” and be part of a team leading the change and driving businesses into the future.

Organisationally, the Senior Audience Executive (SAE) sits at the nexus of Publics Imagine (PI), you will therefore take part in the maintenance of a smooth working environment between those who own Disney EMEA’s audience data and those who activate them.

Operationally, you will 1) engage with specialist technologies responsible for the capture, storage, and cataloguing of online audiences, 2) actively manage and cultivate 1st and 2nd party audience inventories, and 3) ensure their maximal and optimal usage in most if not all online media campaigns:

Hands-on management of audience inventories as they exist in various technologies (various systems within the Google Marketing Platform, The Trade Desk, Amazon Ads, and other rising platforms); Plan, propose, create, and provision bespoke audiences to internal customers (PI lines of business teams, research/investment teams, and local and hub teams) and client-side customers (Disney business and local marketing teams) in support of their online campaigns and analysis efforts; Onboard PI markets through training and ongoing support, which includes audience catalogues and operational updates to be published to PI and client-side customers on a fiscal quarterly basis; Active monitoring for opportunities to capture new audiences, such as during flights of new EMEA campaigns, activities and conversion events on Disney websites, and formulations of new and innovative audiences worthy of experimentation; Uphold The Walt Disney Company’s data governance policies and prescribed procedures in the capturing, organising, and provisioning of audiences; Document performance by way of case studies, focusing on the individual or collective performances of Disney’s 1st and 2nd party audiences against open market 3rd party audiences; Collate and organise case studies into a coherent narrative arcs, serving as recommendations to PI markets on ever improving ways of applying 1st and 2nd party audiences; Update audience playbooks annually as an educational tool and reference document for our wider EMEA network; Assist in the integration of various ad tech systems and conduct follow-on audience sizing and match rates tests.

Qualifications

To be successful in this role you will need:

Possesses experience in one of these specialisms: programmatic activation, paid search, DMP or CDP operations, website or app analytics, and site tag management and deployment; Worked in a role that required practical operation and implementation of advertising technologies or marketing technologies; Experienced in managing and fine-tuning work processes between a regional hub and a network of markets; Possesses an engaging personality amenable to relationship-building with senior and/or executive level client contacts; Self-motived and confident in delivering work to different stakeholders both internal and external to the agency; Able to articulate technical content to large groups in an accessible, coherent, and inspiring way; and Able to grow client relationships by proposing innovative ideas and new ways of working.

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