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Adressable Media

2 months ago

London, United Kingdom Harnham Full time

ADDRESSABLE MEDIA & AUDIENCE MANAGER

SALARY UP TO £55,000

WEST LONDON

1 DAY IN THE OFFICE

The Company

This is a huge FMCG player, owning various household brands that I guarantee you've purchased recently.

THE ROLE

As an Addressable Media & Audience Manager, you can expect to be involved in the following:

  • Building out audience strategy for media campaigns, optimising performance
  • Define the audience segments to enable the paid media team to create targetted campaigns
  • Measure & refine audience targeting
  • Have a good understanding of CDPs, various bits of media/ad tech and data management systems

Your Skills And Experience

  • Exposure to adtech tools such as the following is desirable; Google DV360, Teads Ads Manager, Trad Dest
  • Solid understanding of CDPs
  • Able to devise and implement audience selection strategies
  • Analytical mindset

How To Apply

To express your interest, send your cv to Valentine by clicking the apply button below