Audience Adtech Specialist

5 months ago

London, United Kingdom LEGO Full time

**Location**
- London, United Kingdom

**Job ID**
- 0000014061

**Category**
- Sales, Marketing & Product Management

**Are you interested in programmatic advertising, and delivering innovative first-party audience solutions across performance marketing for LEGO**® **eCommerce globally?**

**Core Responsibilities**- The role will be 80% supporting the Global Programmatic Manager to complete and maintain always-on programmatic activations for LEGO Retail, and 20% focused on audience creation within audience ad tech.-
- Collaborate with external media agency teams to guide on programmatic advertising best practices including, but not limited to, campaign set-up, brand safety, audience, and creative implementation.-
- Support in the coordination with regional digital marketing teams to ensure a broad approach to programmatic marketing across the conversion funnel, especially as we expand into new markets.-
- Support in driving the test and learn roadmap for programmatic advertising with a focus on exploring more first-party audience opportunities and alternative cookieless solutions to targeting and measurement.-
- Maintain a close relationship with the CRM team to understand audience parameters available in Salesforce Marketing Cloud (SMC), moving towards a new platform.-
- Support the Senior Digital Audience Manager and performance marketing channel leads to interpret an audience brief to be defined in SMC.-
- Build audiences in Salesforce Automation Studio with OOTB **SQL **and synchronise audiences to performance marketing platforms from Salesforce Advertising Studio.**Do you have what it takes?**- Hands-on experience with third-party marketing platforms such as; Google Ads, Google DV360, Google CM360 and Meta Business Manager.-
- Experience working within Salesforce Marketing Cloud, specifically Salesforce Advertising Studio and SQL in Salesforce Automation Studio.-
- Experience of working with first-party audience data.-
- Experience working with audience tech such as a DMP or CDP.-
- A passion for audience ad tech and developing further into this space.-
- Familiarity with performance marketing strategies to drive growth.-
- Strong knowledge of data-led audience identification.-
- Working knowledge of global data protection policies.**Play your part in our team succeeding**

LEGO Retail is a fast-paced, energetic team that is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on eCommerce and audience-first brand-building experiences. Your role will be strongly tied to digital performance metrics across clear objectives that support not only the online business but the wider LEGO Group.

We're pleased to share that we offer a flexible working week arrangement called **Best of Both**, requiring 3 days in the office and 2 days from home.

LI-MD1

**What’s in it for you?**:
**Here are some of what to expect**:
**Family Care Leave** - We offer enhanced paid leave options for those important times.-
**Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.-
**Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.-
**Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.-
**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.-
**Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Just imagine building your dream career.**

**Then make it real.**

**Join the LEGO**®** team today.

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