Performance Marketing Specialist

4 weeks ago

London Area, United Kingdom Pierian Full time


Performance Marketing Associate: Data & AdTech Specialist 


Location: Farringdon, London, United Kingdom (full-time, in-office)

Department: Marketing Services, Pierian’s start-up agency function

Job Title: Associate to Sr. Associate, Performance Marketing

Reports To: Director, Performance Marketing


Pierian’s Marketing Services has evolved from its consultancy, data, and tech heritage with the ambition to be the leading performance marketing agency in the era of cookie-less digital advertising and generative AI. We seek a performance marketing specialist with hands-on client and agency experience who is eager to work in a start-up environment, embrace new technologies in digital marketing, and collaborate with the start-up MD on growth marketing initiatives.


The Role:

  • Run performance marketing campaigns for clients across Social (Facebook Business Manager), Amazon (AAP), and Google Ads (PMAX). 
  • A recent background in a fast-paced performance marketing or eCommerce media team covering strategic planning, activations, and data-driven MarTech using a core set of open-internet AdTech, including DSPs, CDPs, integrated activation platforms, and closed-loop analytics.
  • The ideal candidate will have experience with AdTech platforms and exposure to the ecosystem of cookie-less User IDs from platforms such as Utiq.
  • This role involves working with global clients across the UK, USA, Italy, Germany, Spain, and South Africa.
  • Experience with retail media and publisher-side platforms, such as SSPs (Supply Side Platforms) and ad networks, is a plus.
  • Associate to Sr. Associate level with 3 to 5 years of experience in digital marketing and ad-tech with opportunity to grow into more advanced martech specialist roles


Responsibilities:

  • Work as part of Pierian's AdTech Centre of Excellence in London. This is a full-time, in-office position on performance marketing projects, often collaborating with our clients’ in-house teams.
  • Lead and run performance marketing campaigns for clients from day one across Meta (Facebook Business Manager), Amazon (AAP), Grocer DSP (Citrus), and Google Ads (PMAX). 
  • Advance expertise in one leading DSP, such as The Trade Desk, Adform, or Google DV360, with experience in DSP onboarding, optimisation, performance reporting, and defining strategies for global advertisers.
  • Build expertise in the effective use of User IDs and device IDs for audience targeting and campaign optimisation based on an understanding of first- and third-party cookie types in programmatic and AdTech platforms.
  • Apply hands-on knowledge of the AdTech stack, including DSPs, CDPs, DCO, ad serving, and SSPs, with operational experience in Pierian projects.
  • Lead the delivery of analysis and insight-driven AdTech workshops focused on identifying opportunities for our clients’ marketing, sales, and customer retention goals.
  • Inspire, educate, and advocate for data-driven best practices through analytics thinking and collaborative research for in-house DSP, RTB/Biddable, and Analytics teams.
  • Conduct subject matter webinars, training, and “ideathons.” Present insights based on trends observed in marketing data, tie back to marketing KPIs, and contribute to solution initiatives with partners such as Utiq, Yext, Adform, and Google.
  • Coordinate quarterly business reviews for marketing services clients.


About Pierian

We are a fast-growing digital marketing and eCommerce boutique based in London. We design and deliver Digital Marketing strategies, MarTech, and AdTech implementations for global brands with a hyperfocus on results. Our consultancy arm collaborates with clients across brand performance, eCommerce, Customer Value Management, Digital Care, and Mobile App teams, leveraging platforms such as Google, Adobe, Facebook, Amazon, Content Square, Tealium, and Optimizely. Our MarTech Centre of Excellence empowers advertisers to unlock the value of personalisation in paid media and eCommerce. We serve clients in the UK, Germany, Spain, South Africa, and the Middle East.


Read more: www.pierian.co


*** Please note, we do not accept applications from recruitment agencies. Additionally, candidates should be willing to travel to EU locations for meetings as required. Thank you ***

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