Email Marketing Specialist
4 weeks ago
EMR | Specialist in Marketing Recruitment is seeking a skilled Email Marketing Specialist to join its rapidly growing marketing team in London. As a key member of the team, you will be responsible for developing and executing email marketing initiatives that drive engagement and conversions.
Main Responsibilities:
• Collaborate with cross-functional teams to create and deploy responsive HTML/CSS email campaigns in Salesforce Marketing Cloud.
• Build and maintain interactive email templates using HTML/CSS, ensuring proper rendering across devices and troubleshooting issues.
• Conduct A/B tests on email content, subject lines, and layouts to boost engagement, click-through rates, and conversions.
• Develop tailored, event-specific email campaigns that highlight value propositions and drive participation.
• Track email metrics, provide actionable insights, and stay updated on industry best practices to refine future campaigns.
Requirements:
• Proficiency in using Salesforce Marketing Cloud, particularly Personalisation and Automation Studio.
• Knowledge of marketing automation, segmentation, and personalisation strategies.
• Experience in email lifecycle marketing and lead nurturing campaigns.
• Familiarity with email accessibility standards (WCAG) and responsive design principles.
• Demonstratable proficiency in HTML/CSS and basic understanding of SQL and AMPscript for data manipulation and personalisation in emails.
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