Marketing Automation Specialist

14 hours ago


London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Overview

A leading telecommunications brand is seeking an Email Marketing Manager/Developer to join its marketing team in London. Estimated salary range: £60,000 - £80,000 per annum.

This role will focus on developing and executing responsive HTML/CSS email campaigns in Salesforce Marketing Cloud, ensuring seamless execution and high engagement rates.

The ideal candidate will have strong developer skills, expertise in HTML/CSS, and experience with Salesforce Marketing Cloud. Proficiency in A/B testing, collaboration, and project management is also essential.

Main Responsibilities:
  1. Email Campaign Development: Collaborate with teams to create and deploy email campaigns in Salesforce Marketing Cloud, leveraging expertise in HTML/CSS and A/B testing.
  2. Template Creation & Maintenance: Build and maintain interactive email templates using HTML/CSS, ensuring proper rendering across devices and troubleshooting issues.
  3. A/B Testing & Optimization: Conduct A/B tests on email content, subject lines, and layouts to boost engagement, click-through rates, and conversions.
  4. Event-Focused Campaigns: Develop tailored, event-specific email campaigns highlighting value propositions and driving participation.
  5. Performance Analysis & Improvement: Track email metrics, provide actionable insights, and stay updated on industry best practices to refine future campaigns.


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