Senior CRM Audience Operations Specialist

4 months ago

London, United Kingdom Expedia Group Full time

**Senior CRM Communication Operations Specialist**

As Senior CRM Audience Operations Specialist you will act as an SME for audience and data operations, platform best practices and advise on improving campaign effectiveness.

**What you’ll do**:

- Support, monitor and troubleshoot manual and automated campaigns with data activities in case of failures, and notify stakeholders of relevant outcomes, fluctuations, and plans
- Support the implementation of complex personalized campaigns by enabling, automating, & scaling personalization data across channels in our messaging platform
- Work with business owners to analyze audience requirements and translate into technical/ functional specifications for tooling
- Define audience process improvements and enable campaign automation to increase campaign efficiency
- Support any complex and bespoke audience creation which are beyond the capabilities of existing marketing tooling using analytical techniques
- Support any bespoke requests for supplementary data pulls and basic analytics

**Who you are**:

- 3+ years of experience with omni-channel marketing campaign management systems (e.g. Adobe Campaign, Salesforce Marketing Cloud, Responsys)
- Expert in the foundations of data segmentation, counts, data quality and attribution
- Strong SQL skills; demonstrated experience of being able to work with big data, automate scripts and a willingness to learn new languages required for the task.
- Basic knowledge of data migration and ETL’s to be able to discuss data migration issues with engineers, especially identifying when an ETL is not performing as expected
- Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
- Experience in building complex marketing automation campaigns in Salesforce Marketing Cloud (or similar)
- Demonstrated aptitude to problem solve and troubleshoot complex technical issues effectively
- Ability to work at a fast pace while handling competing priorities.
- Highly collaborative and operate with integrity, confidence, and compassion.
- Understand CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
- Basic experience using HTML to build and personalize marketing communications

**About Expedia Group**

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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