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CRM Business Manager
3 months ago
Harmonic Operations is thrilled to be working exclusively with one of the UK's most exciting emerging F&B brands. As a Customer Relationship Management Specialist, you will play a key role in helping the company scale its food delivery business in London.
The brand has captured the nation's attention through its fun and exciting products and an extremely compelling back story. You may have seen this brand on LinkedIn, TikTok, and Instagram due to its strong online presence. The company has worked with famous footballers and celebrities, and is growing rapidly with an increased customer base.
As a motivated and energetic CRM & Retention Manager, you will help elevate customer experience by managing and optimizing the CRM platform to segment audiences, automate campaigns, and track key metrics. You will analyze customer behavior and data to inform strategies for segmentation, targeting, and campaign personalization.
Key responsibilities include:
- Managing and optimizing the CRM platform to segment audiences, automate campaigns, and track key metrics.
- Analyzing customer behavior and data to inform strategies for segmentation, targeting, and campaign personalization.
- Monitoring and reporting on KPIs such as churn rate, retention rate, customer lifetime value, and campaign performance.
- A/B testing and optimization: Regularly testing campaigns, messages, and offers to optimize performance and improve customer engagement.
- Staying up to date with industry trends and CRM best practices to continually improve and innovate the retention strategy.
Requirements include:
- At least 2+ years of experience with CRM from an analyst/data perspective.
- An excellent understanding of retention metrics and how to engage customers through CRM.
- A passion for analytics, testing, and optimization.
- Specific Food Delivery/D2C/E-commerce/Grocery retail industry experience.
We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.
