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Audience Development Manager
4 months ago
We're the UK's leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper's Bazaar and Country Living. We've created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We'll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.
This role is within the Audience Development division, part of Hearst's central Content community and encompasses the SEO, social, newsletter and platform partnerships teams, working with our brands on developing their content strategies to best serve their audiences.
ABOUT THE ROLE
This role will work with our leading brands on their full-funnel content strategies and understanding their audiences through analysis and segmentation, prioritising customer focus, known users and engagement. You will develop, implement and manage initiatives to grow audience engagement across both our own platforms and third parties through actionable insights and innovation. You will support the audience development teams on research projects and collaborate with content, customer, insights and data teams to drive key business goals and KPIs.
ABOUT YOU
You will have existing experience in an audience development role and should be proficient in acquisition best practices across various platforms, preferably within a media publisher, and be an innovative thinker who is always looking for new opportunities. You will have strong experience in analytics tool and a background in deriving actionable insights from data analytics and audience segmentation. You will have good editorial nous, an understanding of Hearst's brands, their audiences and tone, and be a strong communicator who can collaborate cross-team with ease.
WHAT WE OFFER
At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:
25 days' holiday (with the option to buy up to 5 additional holiday days) Hybrid working - Three days per week in the office Discounted gym membership Healthcare cash plan Spend a charity day with your favourite good cause Life assurance and pension scheme Regular socials and more There's more to your story than you imagine. And the next chapter begins right here.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in - one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we're working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
