Marketing Manager, Audience Development
4 weeks ago
At CFA Institute, we are seeking a skilled Marketing Manager, Audience Development to join our team. As a key member of our marketing department, you will be responsible for driving audience engagement and interaction through innovative marketing strategies.
Key Responsibilities:
- Partner with the Senior Manager to develop and execute strategic marketing campaigns that target key audiences and align with business objectives.
- Leverage cutting-edge technology and creative approaches to elevate brand experiences, boost audience engagement, and drive event registrations.
- Design and implement multi-channel promotional strategies for events, webinars, podcasts, and roundtables, utilizing in-house channels such as social media, email, newsletters, and content marketing.
- Collaborate with cross-functional teams to highlight product placement, research, and thought leadership in marketing campaigns.
- Craft and finalize compelling campaign communication materials in coordination with relevant business units.
- Manage the production and distribution of promotional content in line with timelines and goals.
Requirements:
- Strong experience in marketing campaign management, with a strong focus on events.
- A proven track record of creating and executing marketing and content strategies for both virtual and in-person events.
- Creative problem-solver who is proactive, detail-oriented, and thrives in a fast-paced environment.
- Proficient in MS Office (Word, PowerPoint, Excel, Outlook) and ideally Salesforce.
- Fluency in English is required; additional language skills are a bonus.
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