Audience Insights Manager

3 weeks ago

London, Greater London, United Kingdom Hearst Full time

At Hearst UK, we believe that every data point tells a story. We invite you to join our team as a Data Manager and contribute to our mission of delivering exceptional insights and value.

As a leading premium publisher in the UK, we are the creative force behind renowned media brands like Cosmopolitan, Esquire, Elle, Harper's Bazaar, and Country Living. Our collaborative environment fosters innovation and encourages us to pursue bold ideas. We are committed to continuous improvement and value the trust we place in one another, all while enjoying the journey of shaping our legacy.

Our goal is to enhance the experiences of our commercial clients and brand audiences, enabling them to maximize their potential—whether through generating ROI for our advertising partners or crafting personalized experiences for our dedicated audiences. We believe that placing data and insights at the core of our operations is essential to achieving this. The Data Manager role is pivotal in driving commercial growth by delivering top-tier data products. Reporting to the Head of Digital Analytics, you will oversee the production, delivery, and effectiveness of all audience-driven commercial initiatives. You will collaborate with sales teams to execute targeted audience campaigns for advertisers and manage relationships with third-party partners, including our Data Management Platform.

KEY RESPONSIBILITIES

Lead the ideation and execution of audience-focused commercial data products.

  • Develop, maintain, and enhance audience segments, ensuring a consistent taxonomy that is applicable across the organization.
  • Create tailored and standardized audience solutions for all commercial teams.
  • Identify and leverage new data-driven opportunities for commercial initiatives.
  • Collaborate with external advertisers to comprehend their target demographics and design impactful online advertising strategies using insights from our DMP.
  • Provide training and resources for the broader commercial teams.
  • Regularly compile reports and presentations on campaign performance, insights, and recommendations for both the commercial team and external partners.
  • Stay informed about online advertising trends, DMP functionalities, data privacy regulations, and shifts in the ad tech landscape to enhance campaign effectiveness.

Manage the relationship and technical maintenance of the Data Management Platform.

  • Oversee and develop the partnership with the DMP to ensure maximum commercial benefit.

Enhance the portfolio of Hearst Audience products.

  • Manage and expand Hearst's commercial data offerings by integrating first-party data and formulating strategies for data collection that support advertisers and improve campaign outcomes.
  • Ensure all opportunities for data enrichment are identified and pursued.

Data Matching

  • Oversee the Data Matching setup for new advertisers' data through our partners, including test mapping, data enhancement strategies, data modeling, and preparing audience segments for activation, along with KPI communication for ad operations. Additionally, provide insights for campaigns to inform reporting and long-term optimizations.

Digital Analytics

  • Support data and insight initiatives that foster a deeper understanding of user behaviors across our platforms.
  • Collaborate with key stakeholders to understand their objectives, provide actionable insights, and develop reports for ongoing evaluation.
  • Offer support, training, and education to the wider organization on utilizing data to drive actions, promoting a culture of self-service.

ABOUT YOU

  • Minimum of 3 years of experience managing data in an online advertising context, ideally within a media or magazine environment.
  • Comprehensive knowledge of Data Management Platforms (DMPs), particularly Permutive.
  • Strong understanding of Ad Serving Technology (GAM), programmatic advertising ecosystems, and audience segmentation methodologies.
  • Familiarity with data privacy laws and compliance regulations relevant to online advertising.
  • Excellent analytical skills with experience in interpreting data to guide business decisions.
  • Proficient in analytics and visualization tools (e.g., Google Analytics, Looker Studio).

WHAT WE OFFER

At Hearst UK, we provide a wide array of perks and benefits designed to support your professional growth and personal well-being, including:

  • 25 days of annual leave (with the option to purchase up to 5 additional days) - pro-rated for part-time or fixed-term employees.
  • Hybrid working model – three days per week in the office.
  • Discounted gym memberships.
  • Healthcare cash plan.
  • A dedicated charity day to support your favorite cause.
  • Life assurance and pension scheme.
  • Regular social events and more.

There is more to your journey than you might realize, and the next chapter begins with us.

Hearst UK is committed to leveraging our influential brands to reflect the world we aspire to create—one that respects, protects, represents, and uplifts diverse voices and perspectives. We recognize the immense value of creativity, collaboration, and innovation that comes from diverse teams. Diversifying the voices within our organization is not only the right thing to do, but it also enables us to produce compelling content that resonates with a broader audience. This is why we are dedicated to fostering a culture of belonging and ensuring that every individual feels valued and heard.

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