Lead Audience Insight Specialist

2 months ago

London, Greater London, United Kingdom UKTV Full time
Lead Audience Insight Specialist

Department: Insight

Employment Type: Permanent - Full Time

Location: London

Role Overview

We are thrilled to present an opportunity for a Lead Audience Insight Specialist to become a vital part of our Insights team. This role entails overseeing daily research activities across three key areas: Network Audience, Content Insight, and Platform Insight. The Specialist will rotate through these domains, serving as the primary contact for routine insight inquiries. This position is crucial in promoting a data-driven methodology, ensuring that audience insights are integral to all strategic decisions within the organization.

Key Responsibilities
  • Engage in diverse projects across UKTV, focusing on scheduling solutions, audience targeting, marketing assessments, trend analysis, and social media behavior.
  • Collaborate closely with commissioning and acquisitions teams to identify content that resonates with our viewers.
Experience and Skills Required
  • Proven expertise in quantitative research, from survey design to data analysis, preferably within research, advertising, media agencies, or client-side.
  • Familiarity with qualitative research methodologies and their application alongside quantitative techniques.
  • Strong analytical skills with experience in examining datasets (e.g., BARB, TechEdge, Piano, TGI).
  • Proficient in digital metrics and tools, capable of producing clear, actionable reports based on data analysis.
  • Advanced skills in Excel and PowerPoint for data manipulation and presentation.
  • Ability to convey research findings effectively to non-research audiences.
  • Solid understanding of social metrics and their impact on brand presence.
  • Experience in collaborating with data teams and handling multi-platform datasets.
  • Strong project management skills with the ability to juggle multiple projects simultaneously.
Knowledge and Personal Attributes
  • In-depth understanding of BARB measurement advancements and market dynamics.
  • A naturally curious and strategic thinker, adept at solving complex challenges.
  • Excellent attention to detail, with the ability to analyze and interpret diverse data sets.
  • Strong communication skills, adaptable to various audiences.
  • A genuine passion for television and video-on-demand content.
What You Will Gain
  • Experience rotating through three insight teams, enhancing your expertise in delivering actionable insights.
  • Act as the primary contact for daily operational activities and requests within your assigned team.
Consumer Insight Responsibilities
  • Understand UKTV's strategic goals and how consumer insights contribute to achieving them.
  • Translate business challenges into research requirements and provide informed recommendations.
  • Stay updated on consumer research trends and ensure insights are relevant to UKTV's objectives.
In-House Qualitative Research Management
  • Oversee the execution of in-house qualitative research projects to support decision-making.
  • Ensure research activities adhere to industry standards and provide clear insights and recommendations.
Data Analysis and Reporting
  • Generate regular reports on key performance metrics and market context.
  • Utilize various data sources to conduct thorough evaluations of UKTV's performance.
Collaboration and Stakeholder Engagement
  • Manage relationships with external research suppliers to ensure accuracy and efficiency.
  • Work closely with various departments to ensure research objectives align with business needs.
Conclusion

This role is designed to foster knowledge sharing and career development across the Insight teams, enhancing collaboration and ensuring comprehensive audience reporting. The Insight Managers will guide your workflow and prioritization, while the team head will oversee your professional growth.

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