Audience Insights Manager

7 hours ago


London, Greater London, United Kingdom mSix & Partners Full time
About the Role

We are seeking a highly skilled Audience Strategy Manager to join our team at mSix & Partners. As a key member of our integrated setup, you will work closely with data of all kinds to ensure that true data-led insights power all our strategic thinking and implementation.

Key Responsibilities
  • Deliver the Audience Strategy agenda by working with clients directly, being responsive to team needs, and upskilling colleagues as needed.
  • Maintain excellent technical knowledge of media and platform data capabilities, our GroupM/WPP toolkit, and client capabilities and priorities.
  • Be the lead for Audience Strategy work for a number of UK clients, including SEGB, Britvic and Govia Thameslink (GTR).
  • Present complex data and strategic recommendations clearly to both internal teams and clients.
  • Help develop prioritised messaging matrices, utilising the breadth of the tools and datasets available to identify what creative approaches would resonate best for this audience.
  • Recommend and justify the selection of appropriate media channels to effectively reach specific audiences.
Requirements
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Passion for understanding consumer behaviour and curiosity to dig beyond the initial answers to find deeper, surprising audience insights.
  • Proven ability to analyse multiple datasets (quantitative, qualitative, and behavioural) and synthesise findings from different tools and sources to draw comprehensive conclusions and recommendations.
  • Experience in developing data-driven audience recommendations aligned with client objectives.
  • Proficiency in using tools and platforms such as Telmar, GWI, YouGov Profiles, SimilarWeb, Google Insights Finder and so on.
About Us

mSix & Partners is a worldwide creative agency that represents global clients. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a diverse and inclusive workplace that values creativity, innovation, and collaboration.



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