Audience Insights Manager

1 month ago

London, Greater London, United Kingdom mSix & Partners Full time

About the Role

We are seeking a skilled Audience Insights Manager to join our team at mSix & Partners. As an Audience Insights Manager, you will play a key role in developing and implementing data-driven audience strategies that drive business growth for our clients.

Key Responsibilities

  • Develop and maintain a deep understanding of our clients' target audiences, including their attitudes, behaviors, and motivations.
  • Design and analyze bespoke research studies to inform audience strategies and identify opportunities for growth.
  • Present complex data and strategic recommendations to internal teams and clients.
  • Collaborate with cross-functional teams to develop and implement audience strategies that drive business outcomes.
  • Stay up-to-date with the latest trends and innovations in media and technology.

Requirements

  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Experience in developing data-driven audience recommendations aligned with client objectives.
  • Proficiency in using tools and platforms such as Telmar, GWI, YouGov Profiles, SimilarWeb, and Google Insights Finder.
  • Excellent communication and presentation skills, with experience presenting findings and recommendations to clients and internal stakeholders.

About Us

mSix & Partners is a global creative agency that represents a variety of clients across multiple industries. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe in the power of diversity and inclusion, and we are dedicated to creating a workplace that is welcoming and inclusive for all.

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