Audience Insights Manager

4 weeks ago

London, Greater London, United Kingdom The LEGO Group Full time

Job Description

Are you passionate about supporting retail strategy and planning at a leading global brand?

Bring your analytical expertise to shape strategic decisions within our product lines

No relocation assistance is offered for this position.

Key Responsibilities

  • Develop and report on audience and category ambitions and performance, informing our LEGO Retail Category Strategy.
  • Collaborate with a wider team of retail category managers, engaging with marketing and functional experts to develop robust plans.
  • Responsible for in-depth category and shopper understanding and insights.
  • Analyse category/segment performance using customer, consumer, shopper, and macro environment data.
  • Contribute to maximising the value and impact of our Integrated Commercial Planning (ICP) and category investments.
  • Drive market research, monitor competitive activity, and analyse data to identify and serve shopper needs.
  • Be a reliable partner for product portfolio strategic choices, developing recommendations on optimal pricing, placement, and product mix.

Contribute to our team's success

LEGO Retail Marketing plays a critical role in developing and implementing retail shopper campaigns and experiences to build the LEGO Brand experience.

The Category Management & Promotions team ensures a strong shopper-value proposition across all LEGO product categories, fuelling the success of our global, omni-channel, direct-to-consumer LEGO Retail business.

This role supports shaping our product and marketing plans to drive inspiration, discoverability, and conversion in LEGO Retail, driving Active Base of our shoppers and consumers.

Requirements

  • Advanced analytical skills with a data-first approach.
  • Comfortable building models through MS Excel and sourcing data points and insights to improve planning assumptions.
  • Relevant professional experience in category management, business insights, planning, or consulting/business development roles is desirable.
  • A strong understanding of consumer needs and the retail environment, including a commercial approach and awareness of marketing and sales principles.
  • Effective influencer and natural collaborator.
  • Comfortable presenter with the ability to tell a compelling story through rigorous data and insights.
  • Proven track record working in a global business with strong multi-cultural teams, fostering positive relationships, team spirit, and culture.

Benefits

Here's what you can expect:

Family Care Leave - We offer enhanced paid leave options for important times.

Insurances – All colleagues are covered by our life and disability insurance.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing and opportunities to build community and inspire creativity.

Colleague Discount – You'll qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - You'll be assigned a primary workplace location with an average of 3 days per week in the office.

We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and belongs.

The LEGO Group is committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening.

Thank you for sharing our global commitment to Children's Rights.

Let's build a dream career.

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