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Network Audience Insight Manager

1 month ago

London, Greater London, United Kingdom undisclosed Full time
Job Description:

We are seeking a highly skilled Network Audience Insight Manager to join our Insights team. As a key member of this team, you will be responsible for leading the development and implementation of network audience insight initiatives, providing actionable recommendations to inform our business strategy.

The successful candidate will have a strong understanding of multiple audience segmentation capabilities and valuation methodologies, as well as experience working with data teams and advanced multi-platform data sets. They will also be skilled in commissioning qualitative and quantitative research, and have a good level of knowledge of social metrics and the interplay of social activity in the brand footprint.

As a Network Audience Insight Manager, you will work closely with our Head of Network Audience Insight to identify the most valuable audience segments to achieve our growth targets, and ensure our approach to audience insight is actionable across all consumer-facing business units. You will also input into target and KPI setting with the Head of Platform Insight and Strategy team, developing and implementing measurement and reporting that empowers decision-making.

Key responsibilities will include monitoring and communicating performance, influencing right across the organisation, and working with business stakeholders and our strategy and data teams to develop and implement measurement for regular and self-serve reporting. You will also lead on the audience community to build a bank of knowledge and direct links with our viewers, and provide competitor intelligence and educate stakeholders on external factors affecting our business.

As a collaborative and influencer, you will work closely with the Platform Insight and Content Insight teams to understand the interplay between platforms with regards windowing and audience behaviour. You will also suggest and introduce new tools, agencies, and methodologies to unpack changing viewing behaviours and adjust reporting to facilitate fresh thinking.

We are looking for a proactive and flexible individual who can take ownership of projects and manage budgets to ensure successful delivery. You will also be able to harness team spirit, step in to deputise the Head of Network Audience Insight, and lead the Network Audience Insight team when required. Additionally, you will mentor, develop, motivate, and integrate other colleagues of the Network Audience Insight team as they rotate around the three teams, fostering an inclusive environment where they can do their best work and support them to manage workflow, ensuring quality of output and appropriate prioritisation.

Key Experience, Knowledge, Skills & Personal Qualities:

Experience:
  • Awareness of multiple audience segmentation capabilities and valuation methodologies.
  • Marketing research and ad effectiveness methodologies and understanding of data capabilities to enhance acquisition and retention.
  • Working with a data team and advanced multi-platform data sets.
  • Commissioning qualitative and quantitative research.
  • Working with digital and VoD metrics / digital tools.
  • Good level of knowledge of social metrics and the interplay of social activity in the brand footprint.
  • Working with large data sets, managing multiple projects concurrently and translating complicated data into digestible formats to lead the conversation with a range of stakeholders.
Knowledge:
  • Strong understanding of advancements in BARB measurement of non-linear activity.
  • Knowledge of qualitative research and how it can be utilised alongside other methodologies.
Skills & Personal Qualities:
  • An excellent collaborator and influencer; able to drive the implementation of research recommendations.
  • Project management skills in commissioned projects with agencies and via directing and mentoring more junior team members to successfully deliver insight on track, on budget and on brief.
  • Take a proactive and flexible approach to work.
  • Excellent IT, written and numeracy skills including advanced use of Excel and PowerPoint to manipulate and present data to a high standard.
Key Responsibilities:
  • Work in a hub that is responsible for the holistic view of audience cross-platform consumption and behaviour.
  • Be the first point of contact for day-to-day activity and requests associated with Network Audiences - manage and delegate across the team according to the nature of the request.
  • Work with the Head of Network Audience Insight to identify the most valuable audience segments to achieve UKTV's growth targets, and ensuring approach to audience insight is actionable across all consumer-facing business units.
  • Input into target and KPI setting with the Head of Platform Insight and Strategy team, developing, and implementing measurement and reporting that empowers decision-making.
  • You will use a range of methodologies to provide data-led and audience-centric recommendations to enhance UKTV's audience intelligence.
  • Be the key contact and have day-to-day oversight for reporting on cross-network metrics, working with external agencies and internal stakeholders to optimise outputs.
  • Work with the Head of Network Insight on the ongoing genre strategy development, leveraging consumer and market research, segmentation, econometrics, and advanced data-led insight techniques.
  • Manage UKTV's brand tracker, ensuring it meets stakeholder evolving requirements and delivers actionable recommendations to all corners of the business.
  • Project manage other network level initiatives (e.g. D&I and sustainability projects, scoping work for channel launches).
  • Lead on the audience community to build a bank of knowledge and direct links with our viewers.
  • You will input into network campaign briefs (alongside marketing), helping to define, and bring colour to the target audience, as well as evaluating campaigns pre and post launch.
  • Provide competitor intelligence and be well-versed & educate stakeholders on external factors affecting UKTV.
  • Working with Platform Insight and Content Insight, to understand the interplay between platforms with regards windowing and audience behaviour.
  • Collaborate with the Content Audience Insight hub on the segmentation approaches and outputs to inform UKTV's content strategy and genre plans.
  • Suggest and introduce new tools, agencies, and methodologies to unpack changing viewing behaviours and adjust reporting to facilitate fresh thinking.
  • You will closely monitor the budget on your projects and reprioritise according to business needs, negotiating the best deals and cost savings.
  • You will harness team spirit, and step in to deputise the Head of Network Audience Insight and lead the Network Audience Insight team when required.
  • Mentor, develop, motivate and integrate other colleagues of the Network Audience Insight team as they rotate around the three teams (Network Audience, Platform and Content Insight). Foster an inclusive environment where they can do their best work and support them to manage workflow, ensuring quality of output and appropriate prioritisation.
Anything else we feel we should tell you about the role & team:
  • This role works in to one of three teams within Insights, where you will work alongside a Platform Insight and Content Insight teams (and UKTV's data analyst and science teams). The 3 teams will collaborate to ensure alignment of recommendations across network, platform and content outputs and demonstrate a holistic view of UKTV's audiences.
  • There will be some crossover in projects where there will be a need to draw on different areas' specialisms, or where business requires assisting another Insight team. It will require strong working relationships, constant communication, and awareness of activity across the entire Insight, Data, and Strategy functions.
  • Key stakeholders will be UKTV's Executive Leadership Team (in particular Chief Digital Officer, Chief Creative Officer, Chief Programming Officer and Chief Marketing Officer) and counterparts in Marketing and D&I.
About UKTV:

UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; Channel & content availability varies by platform. UKTV's content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.#