Audience Insights Professional
23 hours ago
Location: London or Remote (dependent on experience)
Job Type: Full-time
Salary: £70,000 - £90,000 per annum (dependent on experience)
We are seeking a highly skilled Audience Insights Professional to join our team at ENGINEERINGUK. As a key member of our Insights department, you will be responsible for providing data-led and audience-centric recommendations to enhance our audience intelligence.
The successful candidate will have extensive experience in data analysis, with a strong understanding of audience segmentation capabilities and valuation methodologies. You will be expected to work closely with our strategy and data teams to develop and implement measurement for regular and self-serve reporting.
You will also be responsible for monitoring and communicating performance and influencing right across the organisation, working with business stakeholders and our strategy and data teams to develop and implement measurement for regular and self-serve reporting.
In addition, you will input into network campaign briefs (alongside marketing), helping to define and bring colour to the target audience, as well as evaluating campaigns pre and post-launch.
We are looking for someone who is an excellent collaborator and influencer, with project management skills in commissioned projects with agencies and via directing and mentoring more junior team members.
Key Responsibilities:
- Provide data-led and audience-centric recommendations to enhance our audience intelligence.
- Work closely with our strategy and data teams to develop and implement measurement for regular and self-serve reporting.
- Monitor and communicate performance and influence right across the organisation.
- Input into network campaign briefs (alongside marketing).
About Us
ENGINEERINGUK has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Our leading brands span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; Channel & content availability varies by platform.
We are committed to delivering high-quality content that resonates with our audience, and we are looking for someone who shares our passion for excellence and innovation.
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