Audience Insights Strategist

2 days ago


London, Greater London, United Kingdom UKTV Full time

We are seeking an experienced Audience Insights Strategist to join our team at UKTV. This is a key role that will provide actionable recommendations to inform our business strategy and drive growth.

The successful candidate will have a strong understanding of multiple audience segmentation capabilities and valuation methodologies, as well as experience working with large data sets and advanced multi-platform data sets.

They will be responsible for leading the team on all network audience insight initiatives, developing and implementing measurement and reporting that empowers decision making, and championing a data-led approach to identify the most pertinent audience strategies to support our growth.

This role works closely with our Platform Insight and Content Insight teams to ensure alignment of recommendations across network, platform, and content outputs and demonstrate a holistic view of UKTV's audiences.

The estimated salary for this role is £65,000 - £75,000 per annum, depending on experience.



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