Data Insights Strategist

5 hours ago


London, Greater London, United Kingdom Starcom Full time

Company Overview


Starcom is a leading digital media agency, dedicated to pushing the boundaries of innovation and creativity in the industry.



Job Description


We are seeking a highly skilled Data Insights Strategist to join our team. As a key member of our Digital, Data, and Tech Team, you will play a crucial role in supporting our media planning and recommendations by providing insightful analysis of audience and media performance.



Key Responsibilities



  • Perform exploratory analysis with business and media performance data to inform future planning
  • Communicate with clients on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
  • Contribute to case study and award writing to demonstrate insight derived
  • Support data-driven media optimisation by working closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
  • Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources
  • Develop measurement plans in support of data driven learning agendas
  • Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
  • Build data visualizations to connect with stakeholders less savvy in data analysis
  • Actively develop yourself as an analyst and keep current with industry developments


Requirements



  • Relentless pursuit of finding insights in data to drive growth and business
  • Ability to work collaboratively with a team across departments to develop solutions
  • Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.)
  • In-depth experience analysing, interpreting and visualising data
  • Understanding of data applications and propositions in the industry to develop solutions
  • Digital practitioner with paid media or digital agency experience across digital channels
  • Preferred background in media performance reporting, optimisations
  • Highly organised and high attention to detail
  • Comfortable in client-facing role


Estimated Salary: $80,000 - $110,000 per annum



Benefits


Starcom offers a competitive salary package, including benefits such as professional development opportunities, flexible working arrangements, and a dynamic work environment.



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