Data Insights Strategist
5 hours ago
Company Overview
Starcom is a leading digital media agency, dedicated to pushing the boundaries of innovation and creativity in the industry.
Job Description
We are seeking a highly skilled Data Insights Strategist to join our team. As a key member of our Digital, Data, and Tech Team, you will play a crucial role in supporting our media planning and recommendations by providing insightful analysis of audience and media performance.
Key Responsibilities
- Perform exploratory analysis with business and media performance data to inform future planning
- Communicate with clients on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
- Contribute to case study and award writing to demonstrate insight derived
- Support data-driven media optimisation by working closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
- Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources
- Develop measurement plans in support of data driven learning agendas
- Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
- Build data visualizations to connect with stakeholders less savvy in data analysis
- Actively develop yourself as an analyst and keep current with industry developments
Requirements
- Relentless pursuit of finding insights in data to drive growth and business
- Ability to work collaboratively with a team across departments to develop solutions
- Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.)
- In-depth experience analysing, interpreting and visualising data
- Understanding of data applications and propositions in the industry to develop solutions
- Digital practitioner with paid media or digital agency experience across digital channels
- Preferred background in media performance reporting, optimisations
- Highly organised and high attention to detail
- Comfortable in client-facing role
Estimated Salary: $80,000 - $110,000 per annum
Benefits
Starcom offers a competitive salary package, including benefits such as professional development opportunities, flexible working arrangements, and a dynamic work environment.
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