Audience Insights Manager Lead

3 days ago

London, Greater London, United Kingdom myGwork Full time

Job Description: We are looking for an exceptional Audience Insights Manager Lead to join our team at UKTV. As a key member of the Insights team, you will lead initiatives to provide actionable recommendations for business strategy, leveraging your expertise in audience analysis and data-driven insights.

About the Role: You will work closely with the Head of Network Audience Insight to identify valuable audience segments and develop actionable strategies for growth. You will also collaborate with the Platform Insight and Content Insight teams to ensure alignment of recommendations across network, platform, and content outputs.

Key Responsibilities:

  • Lead audience-led decision-making, influencing, and advising across the organization.
  • Develop and implement measurement and reporting frameworks that empower decision-making, championing an audience-led, digital-first approach.
  • Manage UKTV's brand tracker, ensuring it meets stakeholder evolving requirements and delivers actionable recommendations.
  • Project manage other network-level initiatives, such as D&I and sustainability projects, scoping work for channel launches.
  • Mentor and develop junior colleagues, fostering an inclusive environment where they can excel and manage workflow effectively.

Requirements:

  • Strong understanding of market/competitor knowledge to make sound business judgments.
  • Excellent communication skills, able to set a clear direction and mobilize the team to deliver.
  • Ability to influence senior stakeholders and drive the implementation of research recommendations.
  • Strategic thinker with a proactive and flexible approach to work.
  • Able to harness team spirit and step in to deputize the Head of Network Audience Insight when required.

Salary: £60,000 - £80,000 per annum, depending on experience.

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