Digital Audience Lead

6 days ago


London, Greater London, United Kingdom mSix & Partners Full time
About mSix & Partners

We are a global creative agency that connects talent and tech to drive growth for brands. Our integrated setup brings together content and distribution into a single, holistic end-to-end marketing solution.

Job Title: Digital Audience LeadAbout the Role

The Digital Audience Lead will be responsible for developing and executing data-led audience strategies that drive business outcomes for our clients. This role will work closely with internal account teams to deliver high-impact campaigns that meet client objectives.

Key Responsibilities:
  • Develop and maintain excellent technical knowledge of media and platform data capabilities, including GroupM/WPP toolkit and client capabilities.
  • Deliver fleshed-out target audiences with actionable insights to inform campaign planning.
  • Present complex data and strategic recommendations clearly to both internal teams and clients.
  • Work as a joined-up member of the Audience Strategy team, assisting on new business pitches and collaborating on team workstreams.
Requirements:
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Experience in developing data-driven audience recommendations aligned with client objectives.
  • Proficiency in using tools and platforms such as Telmar, GWI, YouGov Profiles, SimilarWeb, and Google Insights Finder.
  • Excellent communication and presentation skills, both written and verbal.
What We Offer

mSix & Partners is committed to building a diverse and inclusive team. We offer a competitive salary, ranging from $80,000 to $110,000 annually, depending on experience, plus benefits and opportunities for professional growth.



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