Digital Audience Lead
6 days ago
We are a global creative agency that connects talent and tech to drive growth for brands. Our integrated setup brings together content and distribution into a single, holistic end-to-end marketing solution.
Job Title: Digital Audience LeadAbout the RoleThe Digital Audience Lead will be responsible for developing and executing data-led audience strategies that drive business outcomes for our clients. This role will work closely with internal account teams to deliver high-impact campaigns that meet client objectives.
Key Responsibilities:- Develop and maintain excellent technical knowledge of media and platform data capabilities, including GroupM/WPP toolkit and client capabilities.
- Deliver fleshed-out target audiences with actionable insights to inform campaign planning.
- Present complex data and strategic recommendations clearly to both internal teams and clients.
- Work as a joined-up member of the Audience Strategy team, assisting on new business pitches and collaborating on team workstreams.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Experience in developing data-driven audience recommendations aligned with client objectives.
- Proficiency in using tools and platforms such as Telmar, GWI, YouGov Profiles, SimilarWeb, and Google Insights Finder.
- Excellent communication and presentation skills, both written and verbal.
mSix & Partners is committed to building a diverse and inclusive team. We offer a competitive salary, ranging from $80,000 to $110,000 annually, depending on experience, plus benefits and opportunities for professional growth.
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