Audience Strategy Manager
1 month ago
Job Title: Audience Strategy Manager
Job Summary:
We are seeking a highly skilled Audience Strategy Manager to join our team at Group M Worldwide Inc. As an Audience Strategy Manager, you will be responsible for delivering data-driven audience insights to inform our media planning and buying strategies.
Key Responsibilities:
- Develop and maintain a deep understanding of our clients' target audiences, including their attitudes, behaviours, and motivations.
- Analyse and interpret large datasets to identify trends and insights that inform our media planning and buying strategies.
- Present complex data and strategic recommendations to both internal teams and clients.
- Collaborate with internal account teams to develop and implement audience strategies that meet our clients' objectives.
- Stay up-to-date with the latest developments in media and technology, and apply this knowledge to inform our audience strategies.
Requirements:
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Passion for understanding consumer behaviour and curiosity to dig beyond the initial answers to find deeper, surprising audience insights.
- Proven ability to analyse multiple datasets and synthesise findings from different tools and sources to draw comprehensive conclusions and recommendations.
- Experience in developing data-driven audience recommendations aligned with client objectives.
- Proficiency in using tools and platforms such as Telmar, GWI, YouGov Profiles, SimilarWeb, and Google Insights Finder.
- Excellent communication and presentation skills, both written and verbal, with experience presenting findings and recommendations to clients and internal stakeholders.
What We Offer:
We offer a competitive salary and benefits package, as well as opportunities for professional development and growth. If you are a motivated and detail-oriented individual with a passion for data analysis and audience insights, we encourage you to apply for this exciting opportunity.
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