Senior Manager of Audience Insights

1 month ago

London, Greater London, United Kingdom Sony Music Entertainment (UK) Ltd. Full time
Senior Manager of Audience Insights

At Sony Music Entertainment (UK) Ltd., we're seeking a highly skilled Senior Manager of Audience Insights to join our Insight & Analytics team. As a key member of our team, you'll play a pivotal role in deepening our understanding of audiences and their relationships with our artists.

As the Senior Manager of Audience Insights, you'll lead both quantitative and qualitative research projects from end-to-end, designing, conducting, interpreting, and presenting the majority of projects in-house. You'll uncover actionable insights that inform artist development, marketing strategies, partnerships, and fan engagement initiatives.

Key Responsibilities:

  • Design and execute large-scale quantitative research initiatives to gather robust data on audience demographics, behaviors, and preferences.
  • Manage qualitative research projects, including focus groups, in-depth interviews, and ethnographic studies, to gain deeper insights into the emotional and cultural connections between fans and our artists.
  • Create and maintain comprehensive audience profiles and personas that guide artist development and marketing strategies.
  • Stay abreast of cultural trends, marketing case studies, and emerging consumer behaviors that impact our industry.
  • Leverage behavioral science principles to deepen the understanding of fan behaviors and motivations, informing more effective marketing communications and artist engagement initiatives.

Requirements:

  • Demonstrable hands-on research experience, ideally in the entertainment industry or market research agency.
  • Proven experience designing, planning, and executing complex research projects, leveraging qualitative and quantitative research methods.
  • Strong ability to interpret complex data sets and extract compelling insights.
  • Proficiency in tools such as SPSS, R, or similar for quantitative analysis, and familiarity with qualitative analysis software and approaches.
  • Strong communication and storytelling skills, with experience turning data and research into actionable insights and socializing them across different departments.

We offer a modern office environment, investment in your professional growth and development, and the opportunity to champion positive change. Join our vibrant global community and contribute to our social impact, diversity, equity, and inclusion initiatives.

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