Audience Insights Manager

4 days ago

London, Greater London, United Kingdom Publicis Imagine Full time

Job Description

Publicis Imagine is seeking a highly skilled Senior Audience Executive to join our team. This role offers an exciting opportunity to work with a global brand like Disney, leveraging cutting-edge technologies to drive business growth.

The successful candidate will be responsible for managing and optimizing audience data, ensuring seamless integration with various advertising platforms. Key tasks will include:

  • Collaborating with specialist technologies to capture, store, and catalog online audiences;
  • Managing and cultivating 1st and 2nd party audience inventories;
  • Ensuring optimal usage of audience data in online media campaigns;
  • Developing and proposing bespoke audiences to internal and external customers;
  • Providing training and support to onboard new markets;
  • Monitoring opportunities to capture new audiences and formulate innovative solutions;
  • Uploading data governance policies and procedures;
  • Documenting performance and developing case studies.

Requirements

To succeed in this role, you will need:

  • Experience in programmatic activation, paid search, DMP or CDP operations, website or app analytics, and site tag management and deployment;
  • Practical operation and implementation of advertising technologies or marketing technologies;
  • Excellent relationship-building and communication skills;
  • Ability to articulate complex technical concepts to diverse audiences;
  • Self-motivation and confidence in delivering results to various stakeholders.

Publicis Imagine

As a leading media agency, we pride ourselves on delivering innovative solutions that drive business growth for our clients. Our team is passionate about pushing boundaries and exploring new ways to leverage technology and data to achieve success.

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