Audience Growth Manager
2 days ago
Estimated Salary: $80,000 - $110,000 per year.
About UsWe're a leading B2B digital media hub for the gaming and gambling industry, operating across Europe and North America with ambitious plans for global expansion. Our mission is to foster and cultivate B2B connections within the global gaming industry, enabling partnerships, idea sharing, inspiration, and mutual support.
About the RoleThe Audience Campaigns Manager will collaborate with the Audience Commercial Director to develop strategies that attract readers to our websites, marketing channels, and digital products, driving digital revenue for the wider business. On a day-to-day basis, this role will serve as a liaison between the editorial, social media, and marketing teams to execute campaigns that promote our products, attract audiences, amplify reach and engagement, and convert customers through both organic and paid channels.
Key Responsibilities- Strengthen and nurture digital publishing brands IGB and IGB Affiliate to enhance brand authority and presence.
- Continuously seek to understand and gain deeper insights into target audiences, their information needs, and pain points to tailor content and strategies effectively.
- Design, plan, and execute audience-facing campaigns to attract new and engage existing audiences through news, thought leadership, and marketing content, including brand partnerships and content personalization.
- Leverage our extensive database and CRM for continuous audience acquisition, conversion, and retention efforts.
- Lead collaborative projects with editorial and product teams to enhance audience and user experience across platforms.
- Monitor success metrics such as growth in brand authority, website traffic, email customer database, premium audience segment, and audience engagement and retention on social media and email marketing.
- Proven experience in digital marketing and campaign management, preferably within a digital media publisher environment, ideally B2B.
- Strong understanding of the digital media ecosystem, audience acquisition, and conversion funnels.
- Good data and analytical skills, with a track record of using data for day-to-day marketing and advertising decisions, including Google Analytics, Google Ad Manager, Meta Ad platforms, and SEM Rush.
- Strong copywriting skills and experience writing and creating digital content for social and email marketing.
- Solid understanding of database and CRM management (Dynamics 365, Salesforce);
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