Strategic Audience Growth Leader

5 days ago

London, Greater London, United Kingdom News UK Full time

About the Role:


As a key member of our team, you will be responsible for driving audience growth through data-driven insights and content distribution strategies.


We are seeking an experienced leader with a passion for news, analytics, and community building to join our team as a Strategic Audience Growth Leader.


The ideal candidate will have a minimum of 5 years of experience in audience development and content strategy, with at least 3 years in a leadership role.



Key Responsibilities:

  • Oversee the creation and implementation of audience development strategies across search, social, and subscriber engagement.
  • Collaborate with the Editorial Data Lead and the Director of Data & Insight to determine our editorial data strategy and develop our tooling.
  • Drive initiatives that enhance content discoverability, such as SEO, mobile-first content, and innovative storytelling formats for new and diverse audiences.
  • Present regularly at news conferences, highlighting key audience metrics and providing feedback on editorial projects.
  • Successfully manage productive relationships with the head of digital, news editors, desk heads, and journalists across The Times and Sunday Times newsrooms.
  • Manage the team, develop their skills and capabilities, promote increased performance, and implement innovative ways of working.
  • Work with the planning editor, news desks, and commissioning editors to forward plan for editorial projects, digital coverage, and events.


Requirements:

  • A minimum of 5 years of experience in audience development and content strategy, with at least 3 years in a leadership role.
  • Experienced journalist with strong news judgement.
  • Leadership and people management skills.
  • Ability to pull editorial insights from data, understanding various platform-specific metrics to inform decisions.
  • Demonstrable experience of product development for a news website.
  • A strong understanding of editorial compliance and regulatory issues.


Benefits:

We offer a range of benefits, including:



  • Maternity leave up to 18 weeks full basic salary.
  • Paternity leave up to 2 weeks.
  • Wide range of training available, plus full LinkedIn Learning access.
  • Private medical insurance including coverage for pre-existing conditions.
  • Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes.
  • 'Bikes for Work' and 'Electric Car' scheme.
  • Up to 60% discount on Harper Collins books.
  • Access to exclusive events and competitions with exciting brands.
  • Access to wellbeing benefits such as EAP, physio/massage, and counselling.
  • A generous pension scheme with employer contributions of up to 5%.
  • 30 days holiday, plus bank holidays, and up to 4 volunteering days per year.


Estimated Salary: £80,000 - £120,000 per annum

Dependent on experience and location.

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