Audience Insights Specialist

2 months ago

London, Greater London, United Kingdom Reach PLC Full time

About Reach PLC

Reach PLC is a leading commercial publisher in the UK, with a monthly readership of 47 million people. We are home to the UK and Ireland's most iconic digital platforms, magazines, and newspapers.

Job Summary

We are seeking a highly skilled Audience Insights Specialist to join our team. As a key member of our Studio team, you will be responsible for driving reporting and insights for our dynamic video content across major platforms.

Key Responsibilities

  • Develop and maintain our social credentials to take to market and media agencies to help win more commercial partnerships.
  • Be the business expert across all major social analytics tools, including Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics, and X Analytics.
  • Produce weekly social reports for all major brands, covering key metrics such as reach, impressions, follower growth, video views, engagements, and revenue.
  • Use data to provide learnings and recommendations to wider teams and key personnel across Reach Studio.
  • Work with large data sets across major social platforms to provide in-depth insights, including YoY growth, specific demographic, and revenue growth on a specific brand.
  • Create standalone bespoke reports and dashboards for Studio teams and senior stakeholders, ensuring data is visualized in a clear and accessible format.

Requirements

  • Excellent knowledge of social video analytics and ability to pull reports from native platforms as well as from Tubular Labs and Conviva.
  • Excellent understanding of indirect revenues strategies across social and video.
  • Excellent knowledge of output quality, current trends, and how that differs by platform.
  • Good knowledge in paid social across Meta, TikTok, YouTube, and Snap.
  • Strong awareness of emerging social platforms and content consumption patterns.
  • Organic social as an industry and how to maximize engagement and reach.
  • Background in social media analytics and analysis at an agency or media business.

Technical Skills

  • Excellent understanding of Google Sheets/Excel.
  • Understanding of Business Managers across Meta, TikTok, YouTube, and Snap.
  • Understanding of operated and owned platforms and how to produce insight reports.
  • Ability to plug-in APIs (where necessary) and deep dive into big data reports.

What We Offer

  • Competitive salary and benefits, including a pension scheme, holiday purchase scheme, giving back day, enhanced family leave, private healthcare cash plan, and wellbeing support.
  • Award-winning employer with a commitment to diversity and inclusion.

About Us

Reach PLC is a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels. We believe diversity brings benefits for our customers, our business, and our people, and we encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion, or belief, and sexual orientation.

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