Adressable Media
3 weeks ago
ADDRESSABLE MEDIA & AUDIENCE MANAGER
SALARY UP TO £55,000
WEST LONDON
1 DAY IN THE OFFICE
The Company
This is a huge FMCG player, owning various household brands that I guarantee you've purchased recently.
THE ROLE
As an Addressable Media & Audience Manager, you can expect to be involved in the following:
- Building out audience strategy for media campaigns, optimising performance
- Define the audience segments to enable the paid media team to create targetted campaigns
- Measure & refine audience targeting
- Have a good understanding of CDPs, various bits of media/ad tech and data management systems
Your Skills And Experience
- Exposure to adtech tools such as the following is desirable; Google DV360, Teads Ads Manager, Trad Dest
- Solid understanding of CDPs
- Able to devise and implement audience selection strategies
- Analytical mindset
How To Apply
To express your interest, send your cv to Valentine by clicking the apply button below
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