Strategic Account Marketing Manager
3 weeks ago
Ryft, a pioneering Fintech based in Manchester, is seeking an exceptional professional to spearhead our B2B marketing strategy. As a key member of our team, you will leverage our established foundation to drive growth and maximize our reach with high-value clients.
About the Role
We're looking for someone with a proven track record in Account-Based Marketing (ABM) and Account-Based Experience (ABX) to join our team. Your expertise will be instrumental in crafting targeted campaigns that resonate with our ideal customers, fostering long-lasting relationships with decision-makers, and collaborating closely with sales and product teams to align marketing efforts with our broader business objectives.
Your Responsibilities
- Develop strategic marketing campaigns that speak directly to the pain points and needs of our ideal customers.
- Build relationships with decision-makers internally and externally to ensure exec-level buy-in for your strategies.
- Collaborate with our commercial team to execute sales initiatives and drive demand generation.
- Foster and develop existing relationships with external agencies.
What We're Looking For
- Experience working with rapidly growing scale-ups in the B2B space (ABM/ABX).
- Experience across different fields, including SEO, PPC, PR, and others.
- A proven track record of pipeline generation.
We're looking for someone who can think strategically, operate with autonomy, and bring a deep understanding of B2B buyer journeys to our team. If you're passionate about creating meaningful experiences for high-value clients and have a proven track record of ABM/ABX success, we want to hear from you.
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