Marketing Automation Strategist

2 weeks ago


St Albans, Hertfordshire, United Kingdom IP Source Ltd Full time
Unlock Business Growth with Our CRM & Marketing Automation Manager Role

We're seeking a seasoned professional to drive our marketing and sales initiatives forward. As our CRM & Marketing Automation Manager, you'll be responsible for developing and optimizing campaigns across various regions, target audiences, and channels to expand our customer base.

Your primary focus will be on understanding customer motivations and the journey from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL), turning these insights into actionable strategies. With your expertise and proactive approach, you'll stay on top of industry trends, bringing fresh ideas to the table.

Key Responsibilities:

  • Develop and execute marketing and sales initiatives to drive business growth
  • Manage projects efficiently, adjusting to changing needs and ensuring all activities are measurable and scalable
  • Stay up-to-date with current state-of-the-art marketing operations, email, webinar, forms, and other industry knowledge, best practices, and trends
  • Think creatively to determine how to streamline processes and improve overall business efficiency

Requirements:

  • Experience with email marketing and marketing automation software: Ideally HubSpot and/or Marketo
  • Aware of current state-of-the-art marketing operations, email, webinar, forms, and other industry knowledge, best practices, and trends
  • Thinks creatively to determine how to streamline processes and improve overall business efficiency
  • Experience with email HTML/CSS would be beneficial
  • Experience in account-based marketing (ABM) is beneficial

We're looking for a talented individual who can bring innovative ideas and a proactive approach to our team. If you're passionate about driving business growth and have a strong background in marketing and sales, we'd love to hear from you.



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