Email Marketing Strategist

3 days ago


St Albans, Hertfordshire, United Kingdom Traffic Label Full time

{"h2": "Email Marketing Specialist", "p": "At Traffic Label, we're seeking a seasoned Email Marketing Specialist to drive deliverability excellence across multiple email service providers. As a key player in our marketing department, you'll be responsible for managing third-party certification tools, collaborating with our development team to optimize our in-house email platform, and working with our marketing team to boost open rates, click-through rates, and optimize the user journey.", "h3": "Key Responsibilities", "ul": [{"li": "Develop and implement strategies to enhance deliverability rates across all ESPs"}, {"li": "Manage relationships with ESPs and certification tools to ensure seamless IP address and sending domain availability"}, {"li": "Monitor email IP performance, anticipate potential issues, and proactively plan for resolution"}, {"li": "Collaborate with our email strategist to ensure optimal deliverability standards are met"}, {"li": "Work with our marketing team to boost open rates, click-through rates, and optimize the user journey"}, {"li": "Collaborate with our marketing team to manage email sending domains and ensure their optimal performance"}, {"li": "Design and implement effective email A/B and multivariate testing strategies"}, {"li": "Identify opportunities with new ESPs and initiate discussions on potential partnerships"}, {"li": "Collaborate with our project manager and development team to enhance and integrate our proprietary email platform into new sending workflows"}, {"li": "Provide regular deliverability reports and insights to the wider team"}], "h3": "The Ideal Candidate", "ul": [{"li": "3-5 years of marketing experience with a strong focus on email marketing"}, {"li": "Proven experience with DotDigital and SendGrid platforms, or similar ESPs"}, {"li": "Understanding of key deliverability and performance metrics"}, {"li": "Highly analytical and able to draw insights from data"}, {"li": "Understanding of marketing trends, opportunities, and risks"}]}



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