Email Deliverability Specialist

2 days ago


St Albans, Hertfordshire, United Kingdom Traffic Label Full time
Email Deliverability Specialist

We're seeking an experienced Email Deliverability Specialist to enhance our email marketing capabilities at Traffic Label. As a key member of our team, you'll be responsible for improving email deliverability across multiple email service providers, managing third-party certification tools, and collaborating with our development team to optimize our in-house email platform.

Key Responsibilities
  • Develop and implement strategies to improve deliverability rates across all ESPs
  • Manage relationships with ESPs and certification tools to ensure IP addresses and sending domains are constantly available
  • Monitor email IP performance and anticipate potential issues
  • Collaborate with our email strategist to ensure optimal deliverability standards are met
  • Work with our marketing team to enhance open rates, click-through rates, and optimize the user journey
  • Develop and implement effective email A/B and multivariate testing
  • Identify opportunities with new ESPs and initiate discussions on new agreements
  • Collaborate with our project manager and development team to improve and integrate our proprietary email platform into new sending workflows
  • Provide regular deliverability reports and insights to the wider team
The Ideal Candidate
  • 3-5 years of marketing experience with a strong focus on email
  • Has previously used DotDigital and SendGrid platforms, or similar ESPs
  • Understands key deliverability and performance metrics
  • Highly analytical and able to draw insights from data
  • Understands marketing trends, opportunities, and risks


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