Email Marketing Strategist
7 days ago
We're seeking a seasoned professional to join our team at Traffic Label as a Brand and Marketing Coordinator. This strategic role will focus on improving deliverability across multiple email service providers, managing third-party certification tools, and collaborating with our development team to optimize our in-house email platform.
This is a high-level position that will not involve the creation and sending of email marketing campaigns. Instead, you'll work closely with our email strategist to ensure optimal deliverability standards are met.
Key Responsibilities- Develop and implement measures to enhance deliverability rates across all email service providers
- Manage relationships with email service providers and certification tools to ensure continuous availability of IP addresses and sending domains
- Monitor email IP performance and anticipate potential issues to prevent them
- Collaborate with our marketing team to improve open rates, click-through rates, and optimize the user experience
- Work with our marketing team to manage the creation and maintenance of email sending domains
- Design and implement effective email A/B and multivariate testing strategies
- Identify opportunities with new email service providers and initiate discussions on new agreements
- Collaborate with our project manager and development team to improve and integrate our proprietary email platform into new sending workflows
- Provide regular deliverability reports and insights to the wider team
- 3-5 years of marketing experience with a strong focus on email marketing
- Previous experience with DotDigital and SendGrid platforms, or similar email service providers
- Understanding of key deliverability and performance metrics
- Highly analytical and able to draw insights from data
- Understanding of marketing trends, opportunities, and risks
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