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FMCG Brand Strategist
2 months ago
Position: Brand Manager, FMCG
Salary: £50k-£55k + bonus
Flexible working arrangements available
Reference: TP885685
Our client, a dynamic and rapidly expanding organization dedicated to promoting healthier snack options, is seeking a skilled Brand Manager to enhance their marketing division. This role encompasses comprehensive brand management, marketing communications, and brand activation for a specific product line. The Brand Manager will be responsible for the following key areas:
- Monitoring brand performance closely and establishing clear KPIs and objectives.
- Developing annual brand strategies and contributing to the long-term marketing vision.
- Leading new product development (NPD) and existing product development (EPD) initiatives.
- Overseeing packaging innovation and design.
- Building and maintaining strong relationships with agencies and media partners.
- Identifying and leveraging shopper marketing opportunities to enhance in-store brand performance.
- Collaborating effectively with Sales teams across the grocery sector.
Required Qualifications:
- Demonstrated experience in FMCG brand marketing at the Brand Manager level.
- Strong understanding of the UK grocery landscape.
- Proven ability to establish rapport and foster relationships quickly.
- Capability to inspire and influence stakeholders with enthusiasm.
- Exceptional project management abilities.
- Robust commercial acumen and data analysis skills.
- Experience in delivering NPD/EPD and packaging projects.
This is an exciting opportunity for a motivated individual to make a significant impact within a growing company.
