Senior Brand Manager

2 months ago


St Albans, Hertfordshire, United Kingdom Advocate Group Full time

Drive Innovation and Growth with a Leading FMCG Brand

We are seeking a dynamic and passionate Brand Manager to join our team at the Advocate Group, a leading recruitment partner to the FMCG and consumer product sectors.

About the Role:

  • Develop and execute top-notch consumer activation plans to enhance household penetration and establish the brand as a favourite among families and little ones.
  • Ensure all activities align with brand strategies and contribute to the overall plan's success.
  • Evaluate implemented strategies for effectiveness and adjust as needed.
  • Own content development and community management, serving as the face of the brand.
  • Build relationships with influencers and brand partners to expand the brand's reach.
  • Implement engaging online community activities to connect with the target audience.
  • Continuously analyse portfolio performance to stay ahead of the competition.
  • Identify growth opportunities and areas for improvement within the product portfolio.
  • Collaborate with cross-functional teams to maintain a competitive edge in the market.
  • Drive annual new product launches from concept to evaluation.
  • Develop comprehensive go-to-market plans, including sell-ins, packaging design, and communication launch plans.
  • Collaborate with product development, sales, and category teams for seamless execution and market success.
  • Stay abreast of relevant innovation and consumer insights.
  • Regularly review portfolio performance and make strategic adjustments to keep the brand ahead of the competition.
  • Proactively seek growth and improvement opportunities based on market trends and consumer behaviour.

About You:

  • Proven experience in brand management, preferably in a consumer goods or FMCG setting.
  • Strong strategic thinking and analytical skills.
  • Excellent project management and communication skills.
  • Ability to work collaboratively in a cross-functional team.
  • Passion for innovation, creativity, and building strong brand connections.

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