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Senior Brand Manager
1 month ago
Drive Brand Growth with a Leading FMCG Powerhouse
We are working with a rapidly growing disruptor brand that has significant backing and is becoming a favourite household brand. Known for innovation, quality, and consumer satisfaction, the company is expanding its team to execute brand strategies and enhance household penetration.
Key Responsibilities:
- Develop and execute top-notch consumer activation plans to drive brand growth.
- Ensure all activities align with brand strategies and contribute to the overall plan's success.
- Evaluate implemented strategies for effectiveness and adjust as needed.
- Own content development and community management, serving as the face of the brand.
- Build relationships with influencers and brand partners to expand the brand's reach.
- Implement engaging online community activities to connect with the target audience.
- Continuously analyse portfolio performance to stay ahead of the competition.
- Identify growth opportunities and areas for improvement within the product portfolio.
- Collaborate with cross-functional teams to maintain a competitive edge in the market.
- Drive annual new product launches from concept to evaluation.
- Develop comprehensive go-to-market plans, including sell-ins, packaging design, and communication launch plans.
- Collaborate with product development, sales, and category teams for seamless execution and market success.
- Stay abreast of relevant innovation and consumer insights.
- Regularly review portfolio performance and make strategic adjustments to keep the brand ahead of the competition.
About You:
- Proven experience in brand management, preferably in a consumer goods or FMCG setting.
- Strong strategic thinking and analytical skills.
- Excellent project management and communication skills.
- Ability to work collaboratively in a cross-functional team.
- Passion for innovation, creativity, and building strong brand connections.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
