Brand Strategist
1 month ago
Peter's Yard is a rapidly expanding sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough products.
The company was founded in 2008 and acquired by Lotus Bakeries in 2022, with a strong presence in major retailers such as Tesco, Asda, Waitrose, Sainsbury's, Ocado, Booths, Wholefoods, and 3,000 independent farm shops and delis.
About the RoleAs a key member of our marketing team, you will be responsible for executing brand strategies that drive significant growth in household penetration and brand awareness.
You will be the face of the brand, managing our communication, online community, and maintaining our strong brand reputation.
This includes delivering engaging content, PR, working with influencers, and advertising to reach new consumers.
Key Responsibilities- Consumer Activation: Develop and implement best-in-class consumer activation plans with evaluation to ensure all activities link back to our strategies.
- Content & Community Management: Own all content development, working with influencers, brand partnerships, and community management.
- Product Management: Analyze portfolio performance to keep the brand proposition ahead of the competition, identifying growth opportunities.
- New Product Launches: Deliver yearly NPD launches with detailed go-to-market plans, working alongside product development, sales, and category from concept through to launch and evaluation.
We are seeking an experienced and energetic Brand Manager who wants to join our fast-paced team and make a real difference.
You will be a key member of our team, driving brand awareness & penetration, building strong relationships with our consumers, and ensuring our products reach as many people as possible.
Requirements- Education to degree level.
- Experience working in a brand team, managing through-the-line campaigns.
- Experience with social media: scheduling and analytics tools.
- Experience of Owned Media: content development and working with influencers & brand partnerships.
- Experience managing websites, ideally with WordPress, and using Google Analytics.
- Nice to have: Digital Marketing campaign experience.
- Experience with management skills, including working cross-functionally.
- A good understanding of agency management and the ability to plan, measure, and execute marketing campaigns and strategies.
- Drawing out insights from data.
- Good understanding of speciality food brands.
- Creative.
- Pro-active.
- Collaborative & Engaging.
- Analytical thinker.
- Good communication skills, both oral and written.
- Consumer-first mindset.
- Passionate about being part of the growth of the Peter's Yard business.
- Dynamic and people-focussed: able to excite others both internal and external to the business about what you're trying to achieve.
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