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FMCG Brand Strategist
3 months ago
Position: Brand Manager in Fast-Moving Consumer Goods (FMCG)
Salary: £50,000 - £55,000 + Performance Bonus
Flexible Working Arrangement
Reference Code: TP885685
Our client, a dynamic and rapidly expanding organization dedicated to promoting healthier snack options, is seeking a talented Brand Manager to enhance their marketing team. This role entails comprehensive brand oversight, marketing communications, and brand activation for a designated product line. The successful candidate will be entrusted with the following key responsibilities:
- Monitor and evaluate brand performance with established KPIs and objectives.
- Develop annual brand strategies and contribute to the overarching marketing vision.
- Oversee new product development (NPD) and existing product development (EPD).
- Manage packaging innovation and design.
- Foster relationships with creative agencies and media partners.
- Identify and leverage shopper marketing initiatives to enhance in-store brand performance.
- Collaborate closely with Sales teams across the grocery sector.
Qualifications and Skills Required:
- Demonstrated experience in FMCG brand marketing at the Brand Manager level.
- Strong understanding of the UK grocery landscape.
- Proven ability to build rapport and establish relationships effectively.
- Capability to inspire and influence stakeholders with enthusiasm.
- Exceptional project management expertise.
- Robust commercial acumen and data analysis proficiency.
- Experience in delivering successful EPD/NPD and packaging projects.
This position offers an exciting opportunity to make a significant impact within a forward-thinking company.
