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FMCG Brand Strategist
2 months ago
Position: Brand Manager, FMCG
Salary: £50k-£55k + bonus
Work Arrangement: Flexible, St Albans office
Reference: TP885685
Our client, a dynamic and rapidly expanding organization dedicated to promoting healthier snack options, is seeking a skilled Brand Manager to enhance their marketing division. This pivotal role encompasses comprehensive brand management, marketing communications, and brand activation for a specific product line. As the Brand Manager, you will be entrusted with the following key responsibilities:
- Monitor and analyze brand performance metrics, establishing clear KPIs and objectives.
- Develop annual brand strategies and contribute to the overarching marketing vision.
- Oversee new product development (NPD) and existing product development (EPD) initiatives.
- Lead the design and development of packaging solutions.
- Foster and maintain partnerships with advertising agencies and media collaborators.
- Identify and leverage shopper marketing strategies to enhance in-store brand performance.
- Collaborate closely with Sales teams across the grocery sector.
Qualifications:
- Demonstrated experience in FMCG brand marketing at the Brand Manager level.
- Strong understanding of the UK grocery landscape.
- Proven ability to establish rapport and build relationships effectively.
- Capacity to inspire and influence stakeholders with enthusiasm.
- Exceptional project management capabilities.
- Robust commercial acumen and data analysis proficiency.
- Experience in delivering NPD/EPD and packaging projects.
This role presents an exciting opportunity for a passionate brand marketing professional to make a significant impact within a forward-thinking company.
