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Lead Marketing Strategist
2 months ago
Office:
Hybrid; 2 days per week
A progressive organization is seeking a B2B Senior Marketing Manager to spearhead their Food Services expansion.
Role Overview:
We are in search of a highly proficient and innovative Senior Marketing Manager.
As an integral member of the executive team, the Senior Marketing Manager will be tasked with formulating and executing strategic marketing initiatives aimed at enhancing brand visibility, content engagement, and revenue growth across diverse markets.
Key Responsibilities of the Senior Marketing Manager:
Strategic Development:
Formulate and implement comprehensive marketing plans that align with organizational goals, market dynamics, and client requirements.
Brand Stewardship:
Direct brand development and stewardship efforts to ensure uniform messaging, brand positioning, and visual representation across all platforms and regions.
Digital Strategy:
Supervise digital marketing strategies including website enhancement, SEO/SEM, email outreach, social media engagement, and digital advertising campaigns to boost traffic, interaction, and conversions.
Content Development:
Create a content strategy that resonates with target demographics, supports lead generation initiatives, and bolsters brand authority. Oversee the production of high-quality content across various formats and channels.
Drive lead generation efforts through targeted campaigns, events, partnerships, and other marketing avenues. Collaborate with sales teams to enhance lead quality and conversion rates.
Build and manage a high-performing marketing team, offering mentorship, guidance, and professional growth opportunities. Cultivate a collaborative and results-oriented culture within the marketing division.
Financial Oversight:
Formulate and oversee the marketing budget, ensuring effective resource allocation and ROI assessment for all marketing endeavors.
Performance Tracking:
Establish KPIs, metrics, and reporting frameworks to monitor the effectiveness of marketing initiatives. Analyze data and provide regular updates to senior management, highlighting achievements, areas for enhancement, and actionable insights.
Must have experience in the food and beverage industry.
* 6+ years of experience in B2B marketing, preferably at the Senior Marketing Manager level.
- Proven history of developing and executing successful marketing strategies in a B2B context.
- Strong experience in content strategy, including whitepapers, blogs, articles, and social media.
- Familiarity with digital marketing techniques, including SEO, SEM, email marketing, social media, and content marketing.
