Email Marketing Strategist

2 weeks ago


St Albans, Hertfordshire, United Kingdom Traffic Label Full time
About the Role

We're seeking an experienced Email Marketing Specialist to drive strategic deliverability and optimization across our email service providers.

This role involves improving deliverability rates, managing relationships with ESPs, and working with our development team to enhance our in-house email platform.

As a strategic-level position, you'll focus on deliverability and optimization, rather than creating and sending email campaigns.

Key Responsibilities
  • Implement measures to enhance deliverability rates across all ESPs
  • Manage relationships with ESPs and certification tools to ensure IP address and sending domain availability
  • Monitor email IP performance and anticipate potential issues
  • Collaborate with our email strategist to ensure optimal deliverability standards
  • Work with our marketing team to improve open rates, click-through rates, and optimize the user journey
  • Manage email sending domains with our marketing team
  • Develop and implement effective email A/B and multivariant testing
  • Identify opportunities with new ESPs and initiate discussions on new agreements
  • Work with our project manager and development team to enhance and integrate our proprietary email platform
  • Provide regular deliverability reports and insights to the team
The Ideal Candidate
  • 3-5 years of marketing experience with a strong focus on email
  • Experience with DotDigital and SendGrid platforms or similar ESPs
  • Understanding of key deliverability and performance metrics
  • Highly analytical and able to draw insights from data
  • Understanding of marketing trends, opportunities, and risks

Department: Marketing

Location: Remote

Remote status: Fully Remote



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