Digital Marketing Automation Specialist
5 days ago
Job Summary:
We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at IP Source Ltd. As a key member of our marketing department, you will be responsible for developing and optimizing marketing and sales initiatives across various regions, target audiences, and channels.
Key Responsibilities:
- Develop and implement marketing strategies to grow our customer base, focusing on understanding customer motivations and the journey from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL).
- Stay up-to-date with industry trends and bring fresh, innovative ideas to the table to drive business growth.
- Manage projects efficiently, adjust to changing needs, and ensure all activities are both measurable and scalable.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Utilize marketing automation software, such as HubSpot and/or Marketo, to streamline processes and improve overall business efficiency.
Requirements:
- Experience with email marketing and marketing automation software.
- Awareness of current state-of-the-art marketing operations, email, webinar, forms, and other industry knowledge, best practices, and trends.
- Ability to think creatively to determine how to streamline processes and improve overall business efficiency.
- Experience with email HTML/CSS is beneficial.
- Experience in account-based marketing (ABM) is beneficial.
What We Offer:
As a Digital Marketing Automation Specialist at IP Source Ltd, you will have the opportunity to work with a leading IT solution provider and server system integrator, delivering innovative solutions to clients around the world.
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