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Senior Business Insights Lead

3 months ago

London, Greater London, United Kingdom MSD Full time

Job Description

We are a leading company in the pharmaceutical industry, dedicated to delivering customer and market insights that drive better decision making and execution. Our highly skilled team provides strategic direction and tactical implementation to inform business goals and improve performance. We are looking for a talented Senior Business Insights Lead to join our team and contribute to our success.

Responsibilities:

Forecasting and Strategic Planning:

  • Lead development of short and long-range national forecasts working in collaboration with Marketing & Finance.
  • Support strategic planning initiatives L3N, across aligned franchise/indications, including customer and patient mapping, persona development, and profiling.
  • Inform resource planning, horizon scanning, go-to-market modelling, and targeting using available data sources & insights.

Market Research:

  • Coordinate all qualitative and quantitative market research conducted in UK, by local or Global teams, leveraging new techniques such as behavioural science to gain deeper customer insights.
  • Ensure data compliance and governance, following all market research and GDPR guidelines.

Market and Campaign Analytics:

  • Responsible for all business analytics across aligned products/franchises, including sales and patient analysis, NHS performance, competitor & market intelligence.
  • Oversight of national, sub-national, or in-market KPIs & OKR setting & reporting.
  • Support adoption of multi-channel promotion through evaluation of use and customer preference.

Customer Journey Mapping and Analytics:

  • Collaborate with Human Health Data & Analytics, Data Enablement & Data, Operations and Systems (DOS) teams to deliver analytic insights and business reporting.
  • Evaluate end-to-end customer journeys and sequential engagement planning & impact, in-depth campaign evaluation and channel optimization using tools like Google Analytics.
  • Complete ad-hoc ROI & ROE analysis to support prioritisation & planning.

Coaching and Mentoring:

  • Provide coaching and support to placement students and graduates, guiding them in delivering analytics projects and tracking deliverables.

Requirements:

  • Degree-level education, preferably in Science, Technology, Engineering, Mathematics, or Business.
  • Strong numeracy and analytical skills.
  • Proficiency in Microsoft Office and willingness to adopt new technologies and tools.
  • Excellent planning, prioritization, and coordination abilities.
  • Experience in project management.
  • Strong communication and facilitation skills with a collaborative approach.
  • Ability to work through ambiguity and uncertainty.
  • Detail-oriented with a curiosity and willingness to learn.
  • Strong problem-solving and decision-making skills.
  • In-depth understanding of NHS structure, networks and environment.
  • Broad knowledge of our products, therapy areas, key competitors, and the pharmaceutical industry.
  • Strategic thinking with a holistic view and a willingness to challenge.
  • Understanding of market research methodologies, techniques, and guidelines.

Preferred experience

  • Analytical roles within the pharmaceutical, biotech, or medical industries.
  • Understanding of data sources, backend analytics infrastructure, data cleaning, statistical techniques efficient big data manipulation.
  • Familiarity with CRM systems (Veeva CRM), marketing automation (Salesforce Marketing Cloud), and promo materials management (Veeva PromoMats).
  • Awareness of digital tracking and analytics tools such as Hotjar, MOZ, and Google Analytics.
  • Proficiency in analytical visualization tools like Excel, Spotfire & Power BI.

Join our dynamic team and make a significant impact in the pharmaceutical industry by delivering valuable insights that drive strategic decision making and business success

Current Employees apply HERE

Current Contingent Workers apply HERE

Secondary Language(s) Job Description:

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):


Required Skills:

Business Analysis, Data Science, Demand Management, Innovation, Requirements Management, Sourcing and Procurement, Stakeholder Relationship Management, Strategic Planning

Preferred Skills:

Job Posting End Date:

06/11/2024

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date:06/11/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R296937