Lead for Insights and Analytics
3 weeks ago
Position: Insights and Analytics Lead
Location: Hybrid
Contract Duration: 6 Months
Compensation: Day Rate up to £250/day
IR35 Status: Inside
Essential Skills: Insights, Analytics, Pharmaceutical Expertise
Overview:
This role is for an Insights and Analytics Lead who will spearhead the development and execution of marketing research and analytics initiatives, delivering strategic insights that align with long-term business objectives and have a significant impact on company performance.
Key Responsibilities:
- Gather and analyze market and patient insights utilizing both primary and secondary data sources, conducting benchmarking and opportunity assessments.
- Oversee marketing research and business analytics for a key brand or a portfolio of brands, including ad hoc research as required.
- Identify critical issues and opportunities, define and prioritize information requirements, and creatively apply market research methodologies to facilitate strategic thinking and informed decision-making.
Major Accountabilities:
- Collaborate in shaping and executing the integrated insights and analytics strategy for the organization.
- Assist in establishing a customer-centric vision and priorities for the insights and analytics team, based on business needs and stakeholder input.
- Proactively suggest analytical solutions to business challenges and provide key stakeholders with innovative, data-driven insights and actionable recommendations to enhance decision-making and drive business success.
Qualifications:
- Demonstrated experience in brand sales and marketing with a strong commercial and customer orientation.
- Proven ability to cultivate trust-based relationships, enabling constructive challenges with key stakeholders.
- Exceptional analytical capabilities and familiarity with analytical models and systems.
- Strong project management expertise.
- Ability to identify insights and business opportunities that enhance performance and effectively communicate these to stakeholders.
- Exemplary leadership skills across all levels of the organization; a bachelor's or master's degree or equivalent is preferred.
This position offers a unique opportunity to leverage your expertise in insights and analytics within a dynamic environment.
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