Digital Web Analyst

4 weeks ago

London, Greater London, United Kingdom Selfridges Full time
Job Introduction


We are looking for a passionate individual to join our Digital Analytics Team to analyse the effect of changes to the customer journey throughout our digital business.

Using web analytics and SQL amongst other tools, you will drive change by providing analysis, recommendations and reporting about funnel and feature performance to drive trading and development changes to our digital channels

As a Digital Web Analyst, you will:

  • Be an expert at data storytelling to ensure people can consume the wealth of valuable data we have available.
  • Document, trend and monitor the site funnels to identify areas of opportunity and focus.
  • Communicate & Collaborate with the business in test creation and sharing of results
  • Translating business questions and requirements in to engaging and digestible analysis. You'll need to be able to think about data from multiple perspectives; customer, channel, operational and commercial.
  • Support the team in training and delivering workshops to help stakeholders learn to self-serve or better use and understand data available.
  • Work with the wider analytics team to create a data-driven culture, educate stakeholders and ensure data is both accessible and engaging. You will drive and champion the use of data within the wider business.
  • Work with the wider Analytics Team to ensure we're setup for success and are able to answer the most important business questions. For example, working with the Implementation Analyst to ensure our tagging is set up correctly.
How you'll do will be ( Experience /Skillset required)
Currently in a similar role or have experience in a similar capacity

  • Thorough, demonstrable knowledge of site analytics tools & A/B Testing Tools (Maxymiser & Google Analytics would be an advantage)
  • Advanced data manipulation skills using Excel and similar tools
  • Experience in analysing large datasets
  • Good understanding of commercial decision making and sales driving
  • Experience of working in a retail environment
  • Experience in Presenting and communicating to the Business
  • Understanding of Databases and SQL queries
  • Understanding of HTML
  • Experience in developing internal key metrics reporting and scorecards based on internal stakeholder requirements
  • Excellent attention to detail and high level of accuracy regarding quality of own work and presentation is essential.
  • Organised with ability to multi-task, prioritise, work quickly and to tight deadlines
  • Ability to work as part of a team in a collaborative and flexible way
  • Excellent communication and interpersonal skills and ability to interact with all levels of end users and technical resources.
  • Solid experience in online retail analytics
  • Working knowledge of sales and margin reporting process and data management tools.
  • Technical experience of analytical tracking, website tagging and creating intricate funnels.
  • Commercially minded and experience in interpreting data into meaningful information
  • Ability to consider analytics from a real customer perspective

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