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Digital Marketing Analyst

2 months ago


London, Greater London, United Kingdom Harvest Digital Full time

Job Title: Digital Marketing Analyst

Company Overview: Harvest Digital is a leading digital performance agency that helps clients grow their online business through data-driven marketing strategies.

Job Summary: We are seeking a highly skilled Digital Marketing Analyst to join our team. As a Digital Marketing Analyst, you will be responsible for collaborating with various teams, working closely with clients, and utilizing data-driven approaches to provide actionable insights.

Key Responsibilities:

  • Implement tracking mechanisms on websites and digital assets to measure campaign performance.
  • Analyze and optimize search, social, and content performance to drive business growth.
  • Create dashboards for data presentation and make recommendations for business improvement.
  • Identify new data project opportunities for clients and develop strategies to capitalize on them.
  • Handle client queries related to tracking and analytics, providing timely and accurate responses.
  • Maintain client relationships and provide insights through regular meetings, ensuring client satisfaction and loyalty.

Requirements:

  • Advanced knowledge of Google Analytics and Google Marketing Platform.
  • Experience with Google Tag Manager (GTM) and basic JavaScript.
  • Proficiency in BigQuery, SQL, and Looker Studio.
  • Familiarity with CRM software and Python is beneficial.
  • 2-3 years of marketing analytics experience.

Skills:

  • Problem-solving skills to analyze complex data sets and identify trends.
  • Ability to communicate technical concepts to non-technical audiences, ensuring seamless collaboration.
  • Stakeholder management to maintain strong relationships with clients and internal teams.
  • Analytical thinking to drive business growth through data-driven insights.
  • Continuous learning mindset to stay up-to-date with industry trends and best practices.
  • Time management skills to prioritize tasks and meet deadlines.