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Digital Marketing Analyst
2 months ago
Job Title: Digital Marketing Analyst
Company Overview: Harvest Digital is a leading digital performance agency that helps clients grow their online business through data-driven marketing strategies.
Job Summary: We are seeking a highly skilled Digital Marketing Analyst to join our team. As a Digital Marketing Analyst, you will be responsible for collaborating with various teams, working closely with clients, and utilizing data-driven approaches to provide actionable insights.
Key Responsibilities:
- Implement tracking mechanisms on websites and digital assets to measure campaign performance.
- Analyze and optimize search, social, and content performance to drive business growth.
- Create dashboards for data presentation and make recommendations for business improvement.
- Identify new data project opportunities for clients and develop strategies to capitalize on them.
- Handle client queries related to tracking and analytics, providing timely and accurate responses.
- Maintain client relationships and provide insights through regular meetings, ensuring client satisfaction and loyalty.
Requirements:
- Advanced knowledge of Google Analytics and Google Marketing Platform.
- Experience with Google Tag Manager (GTM) and basic JavaScript.
- Proficiency in BigQuery, SQL, and Looker Studio.
- Familiarity with CRM software and Python is beneficial.
- 2-3 years of marketing analytics experience.
Skills:
- Problem-solving skills to analyze complex data sets and identify trends.
- Ability to communicate technical concepts to non-technical audiences, ensuring seamless collaboration.
- Stakeholder management to maintain strong relationships with clients and internal teams.
- Analytical thinking to drive business growth through data-driven insights.
- Continuous learning mindset to stay up-to-date with industry trends and best practices.
- Time management skills to prioritize tasks and meet deadlines.