Web Analytics Specialist

3 weeks ago


London, Greater London, United Kingdom Harnham Full time

Digital Analyst

Location: Hybrid

Salary: £40,000-£50,000

ABOUT THE ORGANIZATION

A prominent online platform in the health and wellness sector is on the lookout for a Digital Product Analyst to enhance their expanding Data team. In this role, you will play a crucial part in analyzing and improving comprehensive customer journeys.

ROLE OVERVIEW

As a Digital Analyst, your primary responsibility will be to leverage GA4 for an in-depth exploration of customer interactions across mobile, web, and application platforms. This position offers a unique chance to engage in cross-departmental digital insight initiatives and take charge of customer journey analysis and enhancement. Additionally, you will contribute to the development of new product features and functionalities through A/B testing methodologies.

REQUIRED SKILLS AND EXPERIENCE

  • Proficiency in GA4
  • Experience with A/B testing is advantageous
  • Familiarity with SQL/BigQuery is preferred but not mandatory

COMPENSATION AND BENEFITS

  • Salary range of £40,000-£50,000, based on experience

APPLICATION PROCESS

To express your interest, please submit your CV through the designated application link.

KEY TERMS

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, DTM, Dynamic Tag Manager, Ensighten, Tealium, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimization, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser



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