Analytics Director

5 days ago

London, Greater London, United Kingdom Datatech Analytics Full time
About the Role

We are seeking an experienced Analytics Lead to join our team at Datatech Analytics. As a key member of our organization, you will be responsible for leading our analytics efforts and driving business growth through data-driven insights.

Job Purpose

As an Analytics Lead, you will be responsible for setting the policy, framework, and approach on data analysis and delivering analytics that puts the customer at its heart, driving maximum value. You will lead a team of analysts across various specialisms, providing high-value, best-in-class data analysis or direct via self-serve to leaders.

Key Responsibilities
  • Lead a new team of analytics subject matter experts, bringing together all analytics expertise into one single Centre of Excellence for Analytics.
  • Have primary responsibility for shaping, reviewing, and ensuring delivery of accurate and quality technical data analysis and business recommendations from the team.
  • Be the final decision point on what analysis work is required to meet the business need, assessing the requirements, assessing the ROI on analysis work, purchase of data sets, connecting data sets and research work, and deciding on the optimal modelling formats.
  • Take direction from the Insight Business Partner on C-Suite and Senior Leader requirements, understanding the broader business needs, prioritizing these analysis requirements, advising on best-in-class analytical methods, and agreeing prioritized requirements.
  • Be responsible for critically assessing multiple existing data sets, recommending specific future innovations and improvements on analysis, modelling, and forecasting tools, methods, and ways of working with a clear business case and ROI.
  • Involve complexity, delegating incoming work across multi-disciplined teams to the relevant Insight Manager, balancing skills and new workloads to ensure optimal delivery.
  • Hold full accountability for the quality and delivery of analytics deliverables from the team and as part of the senior team, for setting the standards for Insight as a whole.
  • Lead and develop the team, coaching for excellence and growing the team's skills capabilities in critical new areas such as social and web.
  • Support in presentations to business leaders, bringing expert analytical knowledge to drive advanced understanding, interpretation, and learning.
  • Develop and deliver a new approach to radically increase self-serve analytics to leaders and decision-makers.
Essential Skills and Experience
  • Proven commercial experience of analytics leadership, including multiple mixed data sets.
  • Strong business understanding, including the role of analytics in driving leader decisions and key levers impacting leader decisions across content, product, distribution, and sales.
  • Excellent understanding of analytics methodologies, modelling, and data query languages, such as SQL, Python, and access analytics tools, including 3rd Party data (Adobe), tools across social platforms.
  • Knowledge of the analytics market and ability to scan the industry for new and innovative analytic tools and techniques to bring best-in-class methods.
  • Good influencing skills of peers and Senior Leaders. Good interpersonal and collaboration skills, including the capability to support and drive learning across the Insight team.
  • Strong communication and presentation skills, with the ability to present complex and detailed recommendations clearly and succinctly to C-Suite/Senior Leaders.
  • Excellent ability to deal with data complexity and proven track record of working with technology data teams to drive a clear route to data integrity foundation.
  • Strong leadership/people management skills (min 2 years), including coaching of team members.
  • Ability to handle multiple projects and priorities, manage timescales, and delivery across the team often under pressure.
  • Sector experience in a media or broadcast company would be useful.

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