Web Analytics Expert

1 week ago

London, Greater London, United Kingdom Mumsnet Full time
About the Role

Mumsnet is seeking a highly motivated and detail-oriented Digital Product Analyst to join our dynamic data team. As a key member of our team, you will play a crucial role in analyzing our website's data to provide actionable insights and recommendations that drive the performance and optimization of our platform.

Key Responsibilities
  • Collect, analyze, and interpret our web analytics data to identify trends, opportunities, and areas for improvement.
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of changes to our website.
  • Conduct in-depth analysis of user behavior, traffic patterns, and conversion metrics to inform data-driven decisions.
  • Collaborate with product, UX/UI, content, and tech teams to implement data-driven changes and enhancements.
  • Utilize A/B testing and other experimentation methods to validate hypotheses and inform decision-making.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in digital analytics and marketing.
Requirements
  • Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field.
  • 2+ years of experience in digital analytics or a similar role.
  • Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Experience with data visualization tools (e.g., Looker Studio, Tableau, Power BI) and Excel for reporting and analysis.
  • Strong analytical skills with the ability to interpret and present complex data in a clear and concise manner.
  • Familiarity with A/B testing and other experimental design methodologies.
  • Familiarity with techniques such as cohort analysis, funnel analysis, retention analysis, heat mapping, etc.
  • Knowledge of programming languages such as SQL, Python, or R is a plus.
What We Offer
  • 25 Days Holiday
  • Buy More Holiday Scheme
  • Cycle2Work Scheme
  • Employee Assistance Programme
  • Mumsnet Workplace Pension Scheme
  • Electric Vehicle Scheme
  • Leisure and Retail perks discounts through the Perkbox platform
  • BUPA Private Medical cover
  • Monthly team social events
  • Annual team bonus opportunities

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